The challenges of nation branding in the digital age : case of Spain's nation branding project, Macra España
Year of publication: |
2019
|
---|---|
Authors: | Ciutad, Mario ; Jahankhani, Hamid ; O'Brien, Jim |
Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 328-350
|
Subject: | Spanien | Spain | Markenführung | Brand management |
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