What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Alternative title: | ¿Qué es importante en el valor de las marcas del distribuidor? : una aproximación a la gran distribución española en un contexto de crisis |
---|---|
Year of publication: |
Septiembre/Diciembre 2013
|
Authors: | Calvo-Porral, Cristina ; Martinez-Fernández, Valentín-Alejandro ; Juanatey-Boga, Oscar ; Lévy Mangin, Jean-Pierre |
Published in: |
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE. - Barcelona [u.a.] : Elsevier Espãna, ISSN 1135-2523, ZDB-ID 2838536-6. - Vol. 19.2013, 3, p. 136-146
|
Subject: | Store brand | Brand Equity | Price | Store image | Retailer | Einzelhandel | Retail trade | Markenimage | Brand image | Handelsmarke | Spanien | Spain | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in spanischer Sprache |
Other identifiers: | 10.1016/j.iedee.2013.03.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina, (2013)
-
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina, (2015)
-
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina, (2014)
- More ...
-
Calvo-Porral, Cristina, (2013)
-
What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina, (2013)
-
Calvo-Porral, Cristina, (2018)
- More ...