The change catalyst : secrets to successful and sustainable business change

Intro -- Series Page -- Title Page -- Copyright -- Dedication -- Acknowledgements -- About the Author -- Introduction -- Part Zero: Change is Inevitable -- Part One: Why 88% of Change Initiatives Fail -- Chapter 1: People Don't Like Change -- #1 Reason Why People Resist Change: Fear of Failure -- #2 Reason Why People Resist Change: Fear of the Unknown -- #3 Reason Why People Resist Change: Fear of Blame -- #4 Reason Why People Resist Change: The Comfort of Victimhood -- The 'Victim' Triangle -- Escaping the Vicious Triangle -- #5 Reason Why People Resist Change: The Long-Term Gains Don't Seem to be Worth the Short-Term Pain -- #6 Reason Why People Resist Change: We Need Help but It is Nowhere to be Found, So We Give Up at the First Hurdle -- Chapter 2: Lack of Clarity Regarding What We are Trying to Achieve and Why -- Q1: 'What are We Trying to Achieve?' -- Clarity of Business Outcomes -- Realistic Outcomes -- Measurable Outcomes -- Q2: 'What Does Success Look Like?' -- Q3: 'Why Do We Need to Change?' -- Why is the Status Quo Not an Option? -- Q4: 'What is in It for Me?' -- Chapter 3: The Implications are not Fully Understood -- Chapter 4: An Obsession with Process over Outcomes -- Chapter 5: Inertia -- Chapter 6: The Project is Set Up to Fail -- Chapter 7: Poor Communications and Disingenuous Stakeholder Engagement -- Change Projects that Fail, Fail to Communicate Effectively -- Change Projects that Fail, Also Fail to Engage Genuinely with Their Stakeholders -- Chapter 8: We Forget that Emotions Trump Logic Every Time -- One Industry that Has Been Built Around the Fact that Our Emotions Rule Our Decisions is the World of Advertising -- The Economist Plays with Our Emotions! -- Scientific Evidence that Emotions Rule Our Decisions -- Emotional Commitment is Four Times Stronger than Rational Commitment -- What Does Motivate People?.