The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Year of publication: |
2021
|
---|---|
Authors: | Keegan, Fiona ; Ritch, Elaine L. ; Siddiqui, Noreen |
Published in: |
New perspectives on critical marketing and consumer society. - Emerald, UK : Emerald Publishing, ISBN 978-1-83909-557-3. - 2021, p. 23-37
|
Subject: | Impulsive consumption | consumer behaviour | Stimuli | online retailing | retail apps | SOR | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
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