The changing landscape of off-label prescription drug promotion
Year of publication: |
2016
|
---|---|
Authors: | Sarkees, Matthew E. ; Fitzgerald, M. Paula |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 10.2016, 2, p. 148-160
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Healthcare | Pharmaceutical marketing | Off-label promotion | Consumer decisions |
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