The changing landscape of product management
Raj Agnihotri; Michael Y. Hu
| Year of publication: |
2009
|
|---|---|
| Authors: | Agnihotri, Raj ; Hu, Michael Y. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 4, p. 275-288
|
| Subject: | Innovation | Produktmanagement | Product management | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916435