The Changing Manufacturing Environment: Implications for Marketing
Year of publication: |
1992
|
---|---|
Authors: | Morris, Linda J. ; Morris, John S. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 7.1992, 2, p. 21-30
|
Publisher: |
MCB UP Ltd |
Subject: | Just‐in‐time | Marketing Strategy | Physical distribution management | Product lifecycle |
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