The changing nature of cyber‐marketing strategies
Year of publication: |
2004
|
---|---|
Authors: | Ranchhod, Ashok |
Published in: |
Business Process Management Journal. - Emerald Group Publishing Limited, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 10.2004, 3, p. 262-276
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Internet marketing | Communication | Technology led strategy | Marketing strategy | Product positioning |
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