The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Year of publication: |
2020
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Authors: | Cluley, Robert ; Green, William ; Owen, Richard |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 1, p. 27-42
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Subject: | digital marketing | digital technology | market research | practice | management | Informationstechnik | Information technology | Marktforschung | Market research | Social Web | Social web | Online-Marketing | Internet marketing | Digitalisierung | Digitization |
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