The charm of behavior-based pricing : when consumers' taste is diverse and the consideration set is limited
Year of publication: |
2019
|
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Authors: | Amaldoss, Wilfred ; He, Chuan |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 5, p. 767-790
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Subject: | behavior-based pricing | game theory | product availability | spokes model | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Preismanagement | Pricing strategy |
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