Determinants of the governance structure of the international franchise firm : a case study analysis in the automotive rental industry
Year of publication: |
2017
|
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Authors: | Jell-Ojobor, Maria ; Windsperger, Josef |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 6, p. 814-884
|
Subject: | International franchising | Automotive rental industry | Governance modes | Integrative model | Theory-testing case study | Franchising | Kfz-Industrie | Automotive industry | Corporate Governance | Corporate governance | Welt | World |
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