The close relationship strategy : corporate brand development in banking
Year of publication: |
2010
|
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Authors: | Silver, Lars ; Berggren, Björn |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 4, p. 289-300
|
Subject: | Bankmarketing | Bank marketing | Markenarchitektur | Brand architecture | Beziehungsmarketing | Relationship marketing | Firmenkundengeschäft | Corporate banking | KMU | SME |
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