The Communicating Company : Towards an Alternative Theory of Corporate Communication

by Hartmut Hübner

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

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Year of publication:	2007
Other Persons:	Hübner, Hartmut (contributor)
Publisher:	Heidelberg : Physica-Verlag Heidelberg
Subject:	Öffentlichkeitsarbeit \| Public relations \| Firmenimage \| Corporate reputation \| Theorie \| Theory \| Multinationales Unternehmen \| Transnational corporation \| Welt \| World \| Corporate Communication
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XIII, 277 p. 19 illus, digital)
Series:	Contributions to Management Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverz. S. 253 - 274 CONTENTS; I. Theoretical context; 1 Introduction; 2 Purpose of the study; 3 Methodological considerations; 4 Reference points for theory development; 5 Presentation of case study; 5.3 Situational focus; 5.4 Definition of corporate communication discourse; 5.5 Scope and timing; II Analysis; 6 Analysis of case study; 7 Role and analysis of context; 8 Coordinating the company around dynamic purposes; 9 Organising by linking decisions and actions; 10 Facilitating implementation and change processes; 11 Leveraging competitive position and distinctive competencies; III Integration of findings 12 Key conclusionsAppendix; References; Index
ISBN:	978-3-7908-1929-8 ; 978-3-7908-1928-1
Other identifiers:	10.1007/978-3-7908-1929-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520667