The community brand paradigm: A response to brand management's dilemma in the digital era
Year of publication: |
2013
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Authors: | Quinton, Sarah |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 7 (1.5.), p. 912-932
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