Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Year of publication: |
2009
|
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Authors: | Harridge-March, Sally ; Quinton, Sarah |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 2, p. 171-181
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Subject: | Soziales Netzwerk | Social network | Social Web | Social web | Soziale Beziehungen | Social relations | Marketing |
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