The compact disc experience

When Theodore Levitt discussed how firms respond to the question “what business are we in?”, he highlighted the myopic perceptions of some because they viewed their business as “running a railroad” or “making films” — rather than being “in the transport or entertainment market”.

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Year of publication:	1988
Authors:	Nuttall, Peter ; Evans, Martin
Published in:	Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 16.1988, 5, p. 8-13
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb059978 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014991019