The Competitive Effects of Advertising in the US Automobile Industry, 1970-94
| Year of publication: |
2000
|
|---|---|
| Authors: | Greuner, Matthias R. ; Kamerschen, David R. ; Klein, Peter G. |
| Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 0962-1369, ZDB-ID 11969532. - Vol. 7.2000, 3, p. 245-262
|