The competitive effects of advertising in the US automobile industry, 1970 - 94
Year of publication: |
2000
|
---|---|
Authors: | Greuner, Matthias R. ; Kamerschen, David R. ; Klein, Peter G. |
Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 7.2000, 3, p. 245-261
|
Subject: | Werbung | Advertising | Wettbewerb | Competition | Markteintritt | Market entry | Kfz-Industrie | Automotive industry | USA | United States | 1970-1994 |
Extent: | Graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: International journal of the economics of business |
Source: | ECONIS - Online Catalogue of the ZBW |
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