The competitive pricing in marina business : exploring relative price position and price fluctuation
Year of publication: |
2019
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Authors: | Vlasic, Dubravka ; Poldrugovac, Katarina ; Jankovic, Sandra |
Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 5.2019, 1, p. 3-8
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Subject: | marina performance | revenue management | revenue per available berth (RevPAB) | competitive pricing | price position of berth | price fluctuation of berth | berth occupancy | Preismanagement | Pricing strategy | Revenue-Management | Revenue management |
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