The complementarity of mass customization and electronic commerce
Year of publication: |
2000
|
---|---|
Authors: | Lee, C.- H. Sophie ; Barua, Anitesh ; Whinston, Andrew B. |
Published in: |
Economics of innovation and new technology. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1043-8599, ZDB-ID 1067565-6. - Vol. 9.2000, 2, p. 81-109
|
Subject: | Massenproduktion | Mass production | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Theorie | Theory |
Extent: | Graph. Darst |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: Economics of innovation and new technology |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Piller, Frank T., (1999)
-
Grasmugg, Stefan, (2006)
-
Mass Customization : ein wettbewerbsstrategisches Konzept im Informationszeitalter
Piller, Frank T., (2006)
- More ...
-
Susarla, Anjana, (2009)
-
A transaction cost perspective of the "software as a service" business model
Susarla, Anjana, (2009)
-
Susarla, Anjana, (2006)
- More ...