The complete guide to direct marketing : creating breakthrough programs that really work

Chet Meisner

Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking

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Year of publication:	c 2006
Authors:	Meisner, Chet
Publisher:	Chicago, Ill. : Kaplan
Subject:	Direktmarketing \| Direct marketing \| Strategisches Management \| Strategic management
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	XII, 266 S. Ill., graph. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Handbuch ; Handbook ; Glossar enthalten ; Glossary included
Language:	English
Notes:	Includes index Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking
ISBN:	1-4195-2693-6 ; 978-1-4195-2693-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003263344