The complex firm financial effects of customer satisfaction improvements
Year of publication: |
2021
|
---|---|
Authors: | Guenther, Miriam ; Guenther, Peter |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 3, p. 639-662
|
Subject: | Adverse and nonlinear financial effects | Capital investments | Customer equity value | Customer satisfaction | Marketing strategic context | Temporal effects | Kundenzufriedenheit | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
-
Djajanto, Ludfi, (2019)
-
Krisnato, Umbas, (2017)
-
Sukwadi, Ronald, (2017)
- More ...
-
Isolating the value-relevant part of advertising spending
Guenther, Peter, (2018)
-
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam, (2019)
-
Improving PLS-SEM use for business marketing research
Guenther, Peter, (2023)
- More ...