The Complexities of Perceived Risk in Cross-Cultural Services Marketing
Year of publication: |
2008
|
---|---|
Authors: | Keh, Hean Tat ; Sun, Jin |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 1, p. 120
|
Saved in:
Saved in favorites
Similar items by person
-
The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty
Sun, Jin, (2012)
-
The effect of attribute alignability on service evaluation : the moderating role of uncertainty
Sun, Jin, (2012)
-
Sun, Jin, (2019)
- More ...