The concept of near money in loyalty programmes
Year of publication: |
July 2016
|
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Authors: | Chan, May ; Kemp, Simon ; Finsterwalder, Jörg |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 246-255
|
Subject: | Loyalty programmes | Mental representation | Money | Near Money | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Geldtheorie | Monetary theory | Geld |
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