The concept of perceived value : a systematic review of the research
Year of publication: |
2007
|
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Authors: | Sánchez-Fernández, Raquel ; Iniesta-Bonillo, M. Ángeles |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 4, p. 427-451
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Subject: | Konsumentenverhalten | Consumer behaviour |
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