The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Year of publication: |
February 2017
|
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Authors: | Stoppel, Eduard ; Roth, Stefan |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 76-90
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Subject: | usage-based pricing | pay-per-use | value co-creation | value-in-use | pricing model | customer solutions | Betriebliche Wertschöpfung | Value creation | Preismanagement | Pricing strategy | Kundenwert | Customer value | Kundenintegration | Customer integration | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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