The consumer adoption of sustainability-oriented offerings : toward a middle-range theory
Year of publication: |
2013
|
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Authors: | Ramirez, Edward |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 4, p. 415-428
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Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Öko-Produkt | Sustainable product | Erfolgsfaktor | Success factor |
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