The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions
Year of publication: |
[2018]
|
---|---|
Authors: | Džamić, Lazar ; Kirby, Justin |
Publisher: |
London : Kogan Page |
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Online-Marketing | Content Management |
Description of contents: | Table of Contents [gbv.de] |
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Strategic content marketing : creating effective content in practice
Farkas, Dan, (2024)
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Media convergence : a study of a cable news station
Huang, J. Sonia, (2007)
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The content management systems opportunity : new strategic marketing capabilities
Grossberg, Kenneth Alan, (2013)
- More ...
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Connected marketing : the viral, buzz and word of mouth revolution
Kirby, Justin, (2007)
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Kirby, Justin, (2007)
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Conclusion : the future of connected marketing
Kirby, Justin, (2007)
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