A service ecosystem experience-based framework for sport marketing
Year of publication: |
August 2016
|
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Authors: | Tsiotsou, Rodoula H. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 11/12, p. 478-509
|
Subject: | Sport experience | service-dominant logic | consumer culture theory | value-in-context | value co-creation | Sportmarketing | Sports marketing | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration |
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