The contingency approach : its foundations and relevance to theory building and research in marketing
by Valarie A. Zeithaml, P. Rajan Varadarajan, and Carl P. Zeithaml
| Year of publication: |
1988
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|---|---|
| Authors: | Zeithaml, Valarie A. |
| Other Persons: | Varadarajan, Poondi Rajan (contributor) ; Zeithaml, Carl P. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 22.1988, 7, p. 37-64
|
| Subject: | Organisationstheorie | Organization theory | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001053567