The "continuously morphing" retail TNC during market entry : interpreting Tesco's expansion into the United States
Year of publication: |
2010
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Authors: | Lowe, Michelle ; Wrigley, Neil |
Published in: |
Economic geography. - [Abingdon] : Taylor & Francis Group, ISSN 0013-0095, ZDB-ID 2177-5. - Vol. 86.2010, 4, p. 381-408
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Subject: | Lebensmitteleinzelhandel | Food retailing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | USA | United States |
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