The contribution of marketing and branding efforts in food exports : evidence from panel data
Kyriakos Drivas
| Year of publication: |
Nov 2018
|
|---|---|
| Authors: | Drivas, Kyriakos |
| Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 16.2018, 2, p. 1-7
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| Subject: | marketing and branding efforts | food exports | trademarks | panel data | Lebensmittel | Food | Markenführung | Brand management | Export | Panel | Panel study | Markenartikel | Brand | Agraraußenhandel | International agricultural trade | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/jafio-2017-0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011897305