The corporate brand identity matrix
Year of publication: |
2013
|
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Authors: | Urde, Mats |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 9, p. 742-761
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Subject: | corporate brand identity | corporate brand management | brand orientation | managerial framework | corporate brand identity matrix | Markenarchitektur | Brand architecture | Markenführung | Brand management | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management |
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