The corporate brand : toward an anthropology of branding
Year of publication: |
2015
|
---|---|
Authors: | Matsunaga, Louella |
Published in: |
Enterprise as an instrument of civilization : an anthropological approach to business administration. - Tokyo [u.a.] : Springer, ISBN 978-4-431-54915-4. - 2015, p. 227-243
|
Subject: | Markenführung | Brand management | Marketingtheorie | Marketing theory | Anthropologie | Anthropology | Bibliometrie | Bibliometrics |
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