The cost of looking natural : why the no-makeup movement may fail to discourage cosmetic use
Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton
Year of publication: |
2022
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Authors: | Smith, Rosanna K. ; Yazdani, Elham ; Wang, Pengyuan ; Soleymani, Saber ; Ton, Lan, Anh N. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 2, p. 324-337
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Subject: | Naturalness | Beauty | Effort | Attribution | Social media | Image analysis | Multimethod |
Saved in:
Online Resource