The costs and perils of over-targeting in today's markets
Jay I. Sinha; Edward C. Rosenthal
| Year of publication: |
2009
|
|---|---|
| Authors: | Sinha, Jay I. ; Rosenthal, Edward C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 3, p. 243-250
|
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883394