The costs and perils of over-targeting in today's markets
Jay I. Sinha; Edward C. Rosenthal
| Year of publication: |
2009
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|---|---|
| Authors: | Sinha, Jay I. ; Rosenthal, Edward C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 9.2009, 3, p. 243-250
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853155