The Country as a Brand (In Spanish)
Year of publication: |
2011
|
---|---|
Authors: | Restrepo, Martha L. ; Rosker, Eduardo ; Echeverri, Lina Maria |
Publisher: |
[S.l.] : SSRN |
Subject: | Spanien | Spain | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 15, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1638199 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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