The creator's dilemma : resolving tensions between authenticity and monetization in social media
Year of publication: |
2024
|
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Authors: | Hofstetter, Reto ; Gollnhofer, Johanna Franziska |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 3, p. 427-435
|
Subject: | Authenticity | Content creation | Influencer marketing | Monetization | Social networks | User-generated content | Social Web | Social web | Glaubwürdigkeit | Credibility | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Influencer |
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