The crisis of food brands : sustaining safe, innovative and competitive food supply
[ed. by] Adam Lindgreen ...
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Lindgreen, Adam (contributor) |
| Publisher: |
Farnham [u.a.] : Gower Publ. |
| Subject: | Lebensmittelwirtschaft | Markenpolitik | Krisenmanagement | Marketing | Lebensmittelversorgung | Supply Chain Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXX, 352 S. : Ill., graph. Darst. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-566-08812-6 ; 978-0-566-08812-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004293102