The culture on the palm of your hand : how to design a user oriented mobile app for museums
Federica Palumbo; Gandolfo Dominici; Gianpaolo Basile
| Year of publication: |
2014
|
|---|---|
| Authors: | Palumbo, Federica ; Dominici, Gandolfo ; Basile, Gianpaolo |
| Published in: |
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5007-7. - 2014, p. 225-244
|
| Subject: | Sizilien | Sicily | Museum | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Produktgestaltung | Product design | Kundenzufriedenheit | Customer satisfaction | Kulturtourismus | Cultural tourism | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348362