The CURE scale : a multidimensional measure of service recovery strategy
Rania Mostafa; Cristiana R. Lages; Maria Sääksjärvi
| Year of publication: |
2014
|
|---|---|
| Authors: | Mostafa, Rania ; Lages, Cristiana R. ; Sääksjärvi, Maria |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 4, p. 300-310
|
| Subject: | Service failure | PLS | Index | CURE scale | Formative | Service recovery strategy | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411924