The current controversy about market segmentation : should your market be segmented and, if so, how?
Year of publication: |
1969
|
---|---|
Authors: | Reis, A. P. van der |
Published in: |
News bulletin / Bureau of Market Research, University of South Africa. - Pretoria : [Verlag nicht ermittelbar], ZDB-ID 852641-2. - Vol. 35.1969, p. 3-20
|
Subject: | Marktforschung |
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