An estimate of extent of misinterpretation of pictorial conventions in the illustrations of advertisements by the general Bantu population of Johannesburg and the East Rand
Year of publication: |
1970
|
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Authors: | Reis, A. P. van der |
Published in: |
News bulletin / Bureau of Market Research, University of South Africa. - Pretoria : [Verlag nicht ermittelbar], ZDB-ID 852641-2. - Vol. 36.1970, p. 12-18
|
Subject: | Werbungspsychologie | Südafrikanische Republik |
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