The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability
Ajay Kalra & David A. Soberman
| Year of publication: |
2008
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|---|---|
| Authors: | Kalra, Ajay ; Soberman, David A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 3, p. 32-47
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| Subject: | Marketingmanagement | Marketing management | Unternehmensbesteuerung | Corporate taxation | Entscheidungstheorie | Decision theory | Wettbewerb | Competition | Dynamisches Spiel | Dynamic game |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709041