The customer-centered innovation map
Year of publication: |
2008
|
---|---|
Authors: | Bettencourt, Lance A. ; Ulwick, Anthony W. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 5, p. 109-114
|
Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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