Extent:
1 Online-Ressource (136 p.)
Type of publication: Book / Working Paper
Language: English
Notes:
Frontmatter
Contents
Preface
Introduction
Chapter 1 Setting a Strategic Course to Maximize Customer Value
Chapter 2 Customer Acquisition and Growing Your Best Customer Base
Chapter 3 Using Customer Centricity to Tune Retention and Development Tactics
Chapter 4 CRM’s Place in Creating a Value-Based Strategy
Chapter 5 The Role of Customer Centricity in Corporate Valuation
Chapter 6 Agile Change Management and Customer Centricity
Conclusion: Customer Centricity from Concept to Playbook to Action
Notes
Index
About the Authors
About Wharton School Press
About The Wharton School
In English
ISBN: 978-1-61363-091-4
Other identifiers:
10.9783/9781613630914 [DOI]
10.9783/9781613630914?locatt=mode:legacy [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014479983