The customer experience : a road-map for improvement
Year of publication: |
2011
|
---|---|
Authors: | Johnston, Robert ; Kong, Xiangyu |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 21.2011, 1, p. 5-24
|
Subject: | Dienstleistungsmanagement | Service management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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