The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin and Kathrynn Pounders
| Year of publication: |
2021
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|---|---|
| Authors: | Gilbert, Jonathan Ross ; Stafford, Marla Royne ; Sheinin, Daniel A. ; Pounders, Kathrynn |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 4, p. 491-528
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| Subject: | Advertising | consumer well-being (CWB) | ethical | grounded theory | health | hedonic | prosocial | systematic literature review | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Werbung | Gesundheit | Health | Werbewirkung | Advertising effects | Zufriedenheit | Satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1863048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586676