The dark side of CRM
Year of publication: |
2011
|
---|---|
Authors: | Bang, Nguyen |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 2, p. 137-149
|
Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Marktforschung | Market research |
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